ISU and We Will Collective to Offer We Will Pizza Inside Jack Trice Stadium

AMES, Iowa (July 25, 2024) – Through an expansion of the partnership between Iowa State's official NIL Collective, We Will, and Cyclone Sports Properties, Iowa State Athletics is excited to announce that We Will Pizza is coming to Jack Trice Stadium this fall for all Cyclone Football games.

"We are thrilled to be able to partner with Cyclone Sports Properties and Iowa State to find another unique way to spread the word on our continued work on behalf of Iowa State's student-athletes," said Brent Blum, We Will Collective Executive Director. "We Will Pizza is produced by Cyclones to help Cyclones and 100 percent of profits from all retail sales of We Will Pizza go toward our mission of supporting Iowa State student-athletes and impacting our communities through NIL. It is legitimately a pizza that makes a difference."

We Will Pizza was first produced and has been available to Cyclone fans at local retail locations since the end of 2023 and features 10 different topping options, including four gluten-free options. Now the same great pizza – produced by Iowa's own Creasman Foods – available at your local retailer can be enjoyed in the stands while you cheer on the Cyclones on Saturdays. Visit Wewillcollective.com/pizza to learn more about where to find We Will pizza in central Iowa. Creasman Foods is owned and operated by former Cyclone football letterwinner Tim Creasman.

"Here at Iowa State, we have many opportunities to deliver much needed revenue in a variety of ways," Cyclone Sports Properties Vice President and General Manager Chris Andrews said. "Brent and I have always worked well together, but more importantly, I am grateful for his leadership of the collective and ultimately partnership on this venture. I look forward to finding more unique ways we can continue to deliver in this space as well as others in the near future."

Cyclone Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Iowa State University Athletics and oversees all sponsorship agreements on behalf of the athletics department. Cyclone Sports Properties does not represent student-athletes, but on behalf of ISU Athletics, is actively engaged with brands to maximize their sponsorships when paired with student-athlete NIL.

About We Will Collective
We Will Collective has a simple mission: to support student-athletes that share our passion for the Cyclones and encourage them to be community-minded. Since the inception of the We Will Collective, ISU student-athletes have partnered with over 40 local non-profits and charity organizations around central Iowa to make the area a better place through NIL.

About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

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ISU and We Will Collective to Offer We Will Pizza Inside Jack Trice Stadium

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