Iowa State University Athletics
Iowa State Athletics and Mediacom Extend and Expand Partnership
08.31.2026 | Athletics
AMES, Iowa – Iowa State Athletics and Mediacom Communications are extending and expanding their longstanding partnership, continuing a relationship that has connected Cyclone fans with Iowa State Athletics for more than two decades while creating new opportunities to leverage Mediacom's advanced connectivity, technology and local presence across Iowa.
The evolving partnership will build on Mediacom's longtime support of the Cyclones with an increased focus on digital content and fan engagement, creating new opportunities for fans to experience Iowa State Athletics, student-athletes and programs across the platforms and devices they use every day.
"We are thrilled to expand our partnership with Mediacom," said Endowed Cyclone Director of Athletics, Jamie Pollard. "Mediacom has been a tremendous supporter of ISU Athletics and Cyclone Sports Properties, and we are grateful for their support of our student-athletes, coaches and staff thru this new agreement."
As a longtime partner of Cyclones.tv, Iowa State Athletics' 24-hour channel dedicated to Cyclone programming, Mediacom will continue to extend the reach of Iowa State Athletics through digital experiences and new content series beyond traditional television, including behind-the-scenes access to various athletics programs and student-athletes.
The partnership also creates opportunities for Mediacom to showcase its products and capabilities in an exclusive, highly visible environment. Through its role as a service provider for CyTown, Iowa State's transformational new mixed-use development on campus, Mediacom will help power a destination designed to bring together athletics, entertainment, business, technology and the broader community. CyTown will provide Mediacom with an opportunity to demonstrate how advanced connectivity can enhance the way people live, work, learn, communicate and experience their communities, while creating meaningful connections with students, faculty, alumni, fans, businesses and visitors.
"Iowa State University and Mediacom have enjoyed a strong relationship for many years, built on a shared commitment to innovation, education, and the communities we serve, said Steve Purcell, Mediacom's Group Vice President, Capital Region. "This partnership represents an exciting next chapter in that relationship and gives us an opportunity to bring Mediacom's technology and expertise to life in a truly unique environment in CyTown."
The partnership also includes a significant investment in Iowa State student-athletes, creating new Name, Image and Likeness (NIL) opportunities designed to support student-athletes and further connect them with Mediacom and the Cyclone community. The investment reflects Mediacom's commitment to providing student-athletes with meaningful opportunities to build their personal brands, engage with fans and benefit from their connection to Iowa State Athletics.
"Mediacom has been a valued partner of Iowa State Athletics for more than 20 years, and we are excited to continue building on that relationship in ways that reflect how our fans connect with the Cyclones," said Chris Andrews, Vice President & General Manager of Cyclone Sports Properties. "This next chapter allows us to expand the reach of Iowa State content, while deepening Mediacom's commitment to our student-athletes and creating new ways for fans to experience our student-athletes and programs beyond game day."
Cyclone Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for Iowa State Athletics and oversees all sponsorship arrangements on behalf of the Cyclones.
About Iowa State Athletics
Iowa State University sponsors 18 intercollegiate athletic programs, seven men's and 11 women's teams. A founding member of the Big 12 Conference, the Cyclones have won 19 team national championships, 163 conference team titles and 141 individual national crowns. ISU student-athletes also thrive in the classroom, having established a school-record Graduation Success Rate Score (GSR) for 11-straight years, as its 2025 mark of 95 percent equaled the school-record for the fourth-straight year and its most-recent multi-year 992 institutional Academic Progress Rate (APR) was also a school-record. Iowa State's 92 percent GSR for its male student-athletes in 2025 tied the school record, ranked third in the Big 12 and improved for the 11th-straight year, while its female student-athlete GSR of 97percent marked the 20th-straight year it topped 90 percent. In conjunction with the University and ISU Research Park, the Athletics Department is partnering with Goldenrod Companies on construction of the first multi-use district to be built on a college campus, the innovative CyTown, which is located between Hilton Coliseum and Jack Trice Stadium and slated to open in 2028.
ABOUT MEDIACOM COMMUNICATIONS CORPORATION
Mediacom Communications Corporation is the 4th largest cable operator in the United States and the leading gigabit broadband provider to smaller markets primarily in the Midwest and Southeast. Through its fiber-rich network, Mediacom offers high-speed data, video, phone, and mobile services to over 3 million households and businesses across 22 states. The company delivers scalable broadband solutions to commercial and public-sector customers of all sizes through Mediacom Business and sells advertising and production services under the OnMedia brand. More information about Mediacom is available at mediacomcable.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
