Iowa State University Athletics
Iowa State Announces Relationship With FOCO Face Coverings
10.09.2020 | Athletics
AMES, Iowa -Â Iowa State Athletics and its multimedia rightsholder, Cyclone Sports Properties, announced today that FOCO will be the "Official Face Covering of Iowa State Athletics". The leading manufacturer and retailer of team and collegiate merchandise will provide all Cyclone teams and staff with masks and gaiters to use during games and training.
Cyclone football student-athletes, coaches and staff will be seen wearing FOCO-branded face coverings as early as this Saturday, when Iowa State hosts Texas Tech in Ames for a 2:30 p.m. kickoff. Student-athletes and staff for all Cyclone teams will be provided official FOCO face covering products throughout all competitive seasons. FOCO will receive digital exposure and branding presence as part of its corporate partner relationship with Iowa State. Fans can purchase the same styles seen on the field on FOCO.com and from Cy's Locker Room.
"Wearing face coverings is a critical mitigation strategy for our athletics program. We appreciate the support of FOCO and their willingness to outfit our student-athletes, coaches and staff with their comfortable and high-quality face covering products," said Iowa State Director of Athletics Jamie Pollard.Â
Cyclone Sports Properties, the locally based Learfield IMG College team solely dedicated to Iowa State, secured the FOCO relationship on behalf of the athletics administration. As part of the overall rights relationship, Cyclone Sports Properties works with local, regional and national brands looking to align with the Cyclones. Learfield IMG College is the leading media and technology services company in intercollegiate athletics and has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.
FOCO (Forever Collectibles) is a leading manufacturer of sports and entertainment merchandise, with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. FOCO's success is directly related to its ability to bring new and exciting designs, ideas, and manufacturing techniques to categories in need of innovation.          Â
